CHANDLER HOTEL GROUP | Management Services|
The Chandler Hotel Group offers a broad range of management services for both single unit and multi-unit property owners. We collaborate with owners for the supervision and operation of full service and select service hotels under the IHG, Hilton, Marriott, Carlson, Choice and Wyndham brands.
We are pleased to offer the following professional management services:
Chandler Hotel Group's Management Services Division brings together the knowledge and skills that accompany over 30 years of successful, multi-unit hotel management experience. Through our staff, your hotels benefits from a scope of hospitality experience that spans continents, product types, contract types, brands and scale. We are uniquely qualified to grow the success of your business through an organization that is both flat and hands on. Our management services include, initial consulting, pre-opening, ongoing operational and asset management.
We place special emphasis on the Business Planning process. We work with the hotel team to define the overarching purpose of the business, define strategies for meeting the expectations of our key stakeholders, we define clear and measurable objectives that focus on those KPI's that relevant to the property and location. We establish structures and routines to ensure effective collaboration and accurate reporting. Based on the Business Plan, we then establish a budget that targets over performance in the local market through specific segmentation objectives and rate targets. We zero base all cost assumptions relative to the goal to be achieved and revisit and revalidate all positions. We work closely with the team on the ground to understand the full extent of variability options to ensure we can adapt costs quickly to changes in demand and contain fixed cost at a minimum level.
Our focus is on cost containment and close management of cash flow. We provide monthly profit & loss statements in compliance with the Uniform System of Accounts*, with detailed analysis and commentary on material deviations in both revenue and expense, to budget and forecast. Our objective is to provide a seamless and transparent accounting service.
*AH&LA Uniform System of Accounts for the Lodging Industry – 10th Edition
Chandler Hotel Group's approach to revenue management rests on building and improving forecasting skills. We provide training and work closely with the property team in the analysis of benchmarking data and the assessment of real time competitor pricing movements to identify fluctuations in demand. This understanding is then translated into both pricing and inventory strategies which are constantly revised and adjusted as new data is received.
We work closely with our brand partners to leverage their capabilities and the tools they provide. It is our experience that channel management is best achieved through close cooperation with brand experts.
Strict follow through on the outcomes of 30 day, 90 day and 12 month rolling forecasts allow us to perceive early changes in historical demand patterns and act early. We then monitor pace activity to gauge the impact of pricing, rate and stay controls.
Each market and demand situation commands a different approach. We will always emphasize rate performance over occupancy where demand warrants but otherwise focus on driving traffic to ensure cash flow in low demand periods while being cautious not to undermine the market's price perceptions of each hotel.
Policies are defined to ensure that meeting, food, and beverage facilities in full service hotels are an integrated part of the revenue management effort. We balance rate/price, allocation/block and release to maximize return. The allocation of meeting space to non-residential clients is closely monitored to avoid displacement of group business.
SALES & MARKETING|
Hotel sales today is essentially carried out on two levels: Global (or National) for which extensive resources are required along with regional offices and Regional/Local which is the area we focus on. Our role here is again one of supervision, training and coaching. We work with local sales teams to identify and qualify business potential across all segments and then, define measurable goals and reporting routines to ensure local sales activities are effective. The mission for sales, like marketing, is defined by the business plan, specified in the segmentation plan and executed against the target of the financial plan.
Marketing activities for branded hotels is largely carried out by the brands within the scope of their own plans as presented annually at brand events. Locally, we support our hotels by identifying marketing opportunities within the financial reach of the hotel. This includes paid placement with online media, client events designed to foster stronger relationships and promote trial business and targeted leisure offers to closed user groups where pricing can be aggressively positioned without compromising market price perception.
Avoiding or, at the very least, minimizing risk in hotels is an ongoing task. We work with the Brands, insurers and local authorities, to mesh and adapt our own policies and procedures to those these stakeholders require. The emphasis is on prevention through training and re-training. Associates who understand risk and how to eliminate it at the source are our best defense. The implementation status of our procedures and policies is monitored monthly through self assessment and regular property visits.
Our zero base approach to financial planning includes an ongoing review of all supplier purchasing and service agreements. With our focus on cost containment, we work with vendors to ensure we can get the best product at the lowest price that complies with brand requirements. Thanks for our Design & Construction Division, we have access to volume pricing on FF&E goods to ensure capital investment are delivered on time and on or below budget.
Chandler Hotel Group and our affiliated hotels work hard to be the employer of choice in the hospitality industry. A structured approach to selection ensures we recruit the best the market has to offer. Our associates are supported through ongoing skills and professional development training. Their loyalty and satisfaction is monitored through regular, confidential employment climate surveys and annual development dialogues. We benchmark by market to ensure we offer competitive compensation and benefits. Each hotel and each associate is fully supported through a complete payroll service. At the Chandler Hotel Group we are keenly aware that sustainable profit growth can only be achieved through ongoing support and development of our associates.
The Chandler Hotel Group can also provide investors with professional supervision of hotels operated either by the brand's own management division or other third party operators. Asset management services include deep analysis of monthly performance reports, business planning and budgeting and cash flow forecasting. We review the details so you don't have to and summarize our findings in monthly reports and quarterly meetings. We keep your operator focused on your expectations in terms of return and performance and ensure that brand standards compliance is achieved without sacrificing profitability.
PROPERTIES WE CURRENTLY HAVE
OR HAVE PREVIOUSLY MANAGED
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